facebook
twitter
search
search

Ontario-owned liquor store criticized for teacher gift card ad

June 25, 2013 at 1:31 PM

TORONTO, June 25 (UPI) -- Ontario's state-run liquor store chain has drawn criticism for an ad appearing to tell kids to give gift cards for liquor to their teachers.

Some parents said they were shocked to see the advertisement on the website for the Liquor Control Board of Ontario, which said to "thank your teacher for a great year with an LCBO gift card" and featured an image of a chalkboard marked with the letters "ABC," The Toronto Star reported Tuesday.

"Why target children?" asked mother Jackie Allen, whose son, Jaden, 7, is finishing the first grade. "Since when is it OK for kids to give liquor to their teachers?"

LCBO spokeswoman Heather MacGregor said the advertisement is meant to appeal to parents seeking to get year-end gifts for their children's teachers.

"What we're doing with the ad is encouraging parents who have already made the decision to buy a gift for their son or daughter's teacher, to consider looking at an LCBO gift card," she said.

MacGregor said minors can legally buy gift cards at the store, but the ad is not meant to encourage the practice.

Like Us on Facebook for more stories from UPI.com  
Related UPI Stories
Latest Headlines
Top Stories
Hammerhead shark bumps boat motor off Florida coast
74.8-inch Illinois cow posthumously named tallest ever by Guinness
Tourist's Brooklyn Bridge climb selfie sparks security questions
Vlogger shoots iPhones to determine bullet-stopping capabilities
Milwaukee museum to show Pope Benedict portrait made from condoms