facebook
twitter
rss
account
search
search
 

Ikea's violent gnome ad riles Britons

May 29, 2013 at 3:47 PM   |   Comments

LONDON, May 29 (UPI) -- An Ikea commercial featuring a family violently disposing of garden gnomes has resulted in numerous complaints to Britain's Advertising Standards Authority.

The advertisement, which began airing in Britain in April, features a young family violently warding off an army of gnomes who are apparently upset about changes to the garden decor, The Local.se reported Wednesday.

The Daily Mail reported the advertisement has resulted in 50 complaints to the Advertising Standards Authority.

Peter Wright, marketing manager for Ikea, defended the ad.

"We believe that the advert takes a light-hearted approach," he said. "We can confirm that no gnomes were harmed in the making of the advert, thanks to clever CGI post-production and some brave stunt doubles."

Topics: Peter Wright
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Most Popular
1
Bethany Beach packed two days before jazz funeral
2
Gamers 'prank' each other by calling in real life SWAT team, webcam captures fallout
3
Welsh man sets house on fire while trying to kill spider
4
Georgia fourth grader suspended after bringing Nerf gun to school
5
Dreamworks Dad is back with video game-inspired 'Action Movie Kid - Volume 2'
Trending News
Video
x
Feedback