facebook
twitter
search
search

Ikea's violent gnome ad riles Britons

May 29, 2013 at 3:47 PM

LONDON, May 29 (UPI) -- An Ikea commercial featuring a family violently disposing of garden gnomes has resulted in numerous complaints to Britain's Advertising Standards Authority.

The advertisement, which began airing in Britain in April, features a young family violently warding off an army of gnomes who are apparently upset about changes to the garden decor, The Local.se reported Wednesday.

The Daily Mail reported the advertisement has resulted in 50 complaints to the Advertising Standards Authority.

Peter Wright, marketing manager for Ikea, defended the ad.

"We believe that the advert takes a light-hearted approach," he said. "We can confirm that no gnomes were harmed in the making of the advert, thanks to clever CGI post-production and some brave stunt doubles."

Related UPI Stories
Topics: Peter Wright
Latest Headlines
Trending Stories
Eli Manning explains pout face after Broncos' Super Bowl score
Watch Katie Holmes dance like Beyonce on 'The Tonight Show'
Warner Music to pay back licensing fees for 'Happy Birthday' copyright
Daring duo arrested for sex on Las Vegas' 550-foot Ferris wheel
Car spins out of control, lands on roof of California home