Tom Jones, manager of the Aldi store in Cardigan, said no one was injured when the car crashed into the store's fire escape around 12:15 p.m. Sunday, The Mirror reported Wednesday.
"The chap who had the crash had just bought the car," Jones said. "He thought it was in reverse and accelerated straight into the fire exit in his brand new Porsche. Thankfully no one was injured. The car had a few scratches. The door was damaged, but I don't think it was too serious."