facebook
twitter
search
search

Lawsuit: Rolex irked by Roll-x Deli name

April 30, 2013 at 3:18 PM

NEW YORK, April 30 (UPI) -- The New York deli formerly known as Rolex Deli is being sued by luxury watchmaker Rolex for the second time due to its sound-alike new name, Roll-x Deli.

Shawqu Ali was forced to change the name of the deli last month after Rolex Watch U.S.A. won a lawsuit alleging customers would be confused into thinking the eatery's wares match up to the "quality and prestige" of diamond-studded Rolex watches, the New York Daily News reported Monday.

Ali is facing $20,000 in civil contempt fines for taking too long to change his sign -- it was changed in March instead of by October as ordered by the court -- and Rolex has filed a fresh suit alleging the new name, Roll-x Deli, is still too similar to the watch brand name.

Ehab Moustafa, a lawyer for the deli, said the owner was unaware of the $500 per day fines for the late change to the new name, which the lawyer said is legally distinct from Rolex.

"[It] is sufficient," Moustafa said. "Roll-x is totally different."

Like Us on Facebook for more stories from UPI.com  
Latest Headlines
Top Stories
Seal tries to steal shark from fishing line in California
'Puppies' adopted by Chinese man turn out to be Asian black bears
A new, thinner Oreo cookie is set to hit shelves
'Giant butt' touring U.S. to bring 'randomness' to 'bleak world'
Florida man captures lightning strike on Gainesville Wendy's