facebook
twitter
search
search

Dance troupe lends inspiration

April 23, 2013 at 2:43 PM

BOISE, Idaho, April 23 (UPI) -- An Idaho dance troupe said companies are employing their services to assist in "the creative process."

John Michael Schert, co-founder and executive director of Boise-based dance troupe Trey McIntyre Project, said the dancers visit company offices, perform a routine and lead employees in discussions about the creative process of creating and refining a dance, CNN Money reported Tuesday.

"We teach them the dance after we've discussed it so that they can experience that translation of verbal cue to action," Schert said.

"We've decided that we have a real asset, which is the creative process itself. We're selling that," Schert said.

"Artists live the whole process of inspiration. We decided to refine it as a tool," Schert said. "We want companies to understand what they are creating, whether it is a marketing strategy or a healthcare policy, and get them to think about where they get hung up, and how to find ways around those stopping points to come up with new ideas."

Like Us on Facebook for more stories from UPI.com  
Related UPI Stories
Topics: John Michael
Latest Headlines
Top Stories
Man helps shark return to ocean at North Carolina beach
Police: Florida motorist accidentally jumped drawbridge
Watermelon cutting attempt sends sword through glass table
German man launches lawn darts to show dangers
Washington state raccoon teaches cub to climb a tree