facebook
twitter
rss
account
search
search
 

Swedish officials black out 'sexual' beer label

April 18, 2013 at 1:05 PM   |   Comments

STOCKHOLM, Sweden, April 18 (UPI) -- A Danish brewery said its beer will be distributed with blacked-out labels in Sweden because the state-run liquor store found a cartoon image was "sexual."

Danish brewer Amager Bryghus said its Lust beer -- part of a seven-part Sinner Series of beers featuring cartoon labels -- will receive a special label for sale in Sweden's liquor stores, run by state-owned company Systembolaget, after the retailer declared the cartoon image of a woman partially submerged in water while apparently nude was too suggestive, The Local.se reported Thursday.

"We can't accept the label, it's against Sweden's alcohol laws," Systembolaget spokesman Lennart Agen said. "It's quite a sexual label."

Amager Bryhus said Lust beer will be sold in Sweden with the cartoon portion of the label blacked out.

"We had to go through 10 attempts before they'd accept it," said Henrik Papso, head of communications at the brewery. "We were trying for a bit of humor with the text, but they wouldn't let me get away with it."

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
1
Police: 'Burglar' was cheating wife's secret lover Police: 'Burglar' was cheating wife's secret lover
2
Church, strip club asked to end protests Church, strip club asked to end protests
3
Cycling team's uniforms appear crotchless Cycling team's uniforms appear crotchless
4
Penis-shaped football field graffiti cancels games Penis-shaped football field graffiti cancels games
5
Porn star appears on cover of Thai math textbook Porn star appears on cover of Thai math textbook
Trending News
Video
x
Feedback