Budweiser rolling out bowtie-shaped cans May 6

April 16, 2013 at 1:54 PM

ST. LOUIS, April 16 (UPI) -- U.S. beer giant Anheuser-Busch announced Budweiser will be available in bowtie-shaped 11.3-ounce cans beginning May 6.

The St. Louis company announced Monday the cans, which have been in development for several years, are designed to resemble Budweiser's bowtie-shaped logo and will be available for purchase in 8-packs beginning May 6, the St. Louis Post-Dispatch reported Tuesday.

"We know there are a large number of consumers out there looking for new things, the trend-seekers," said Pat McGauley vice president of innovation for Anheuser-Busch. "We expect both our core beer drinkers and new customers to try it."

The cans hold slightly less than the traditional 12-ounce cans, which the company said will not be replaced by the bowtie cans. The new cans contain about twice as much aluminum as the traditional cans.

"We've done a lot of innovation in products and we've been lagging in packaging," McGauley said. "We're consciously working to bring innovation to the packaging side."

Related UPI Stories
Latest Headlines
Trending News
Florida waterspout rips mail truck open, scatters letters
Dutch teacher's stripping anatomy lesson a hit with students
WestJet passenger finds mystery clothing, beer in her luggage
Texas students to protest campus weapons policy with sex toys
Playmobil stirs controversy with apparent slave figurine