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Budweiser rolling out bowtie-shaped cans May 6

April 16, 2013 at 1:54 PM

ST. LOUIS, April 16 (UPI) -- U.S. beer giant Anheuser-Busch announced Budweiser will be available in bowtie-shaped 11.3-ounce cans beginning May 6.

The St. Louis company announced Monday the cans, which have been in development for several years, are designed to resemble Budweiser's bowtie-shaped logo and will be available for purchase in 8-packs beginning May 6, the St. Louis Post-Dispatch reported Tuesday.

"We know there are a large number of consumers out there looking for new things, the trend-seekers," said Pat McGauley vice president of innovation for Anheuser-Busch. "We expect both our core beer drinkers and new customers to try it."

The cans hold slightly less than the traditional 12-ounce cans, which the company said will not be replaced by the bowtie cans. The new cans contain about twice as much aluminum as the traditional cans.

"We've done a lot of innovation in products and we've been lagging in packaging," McGauley said. "We're consciously working to bring innovation to the packaging side."

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