Darrell Shuster, a spokesman for the website, geared toward pairing affluent older men with younger women, said the company is seeking a name change for the town of 18,000 as a unique advertising opportunity, WGCL-TV, Atlanta, reported Thursday.
"Initial reason is we like the name Sugar Hill, of course. It matches with our name Sugar Daddie and we thought we could have a bit of fun with that," Shuster said.
He said the deal would also benefit the city by allowing it to make more additions to go along with its recently constructed city hall.
"It seems to me they are looking to spend money to enhance image and increase their profile throughout the state of Georgia, so I think this money could go a long way in that regard," Shuster said.
However, city council members including councilman Steve Edwards said they would never go along with the plan.
"The name sugardaddie.com goes against everything we've been trying to build here in Sugar Hill, which is a family city," Edwards said.
Sugardaddie.com's proposal also includes erecting a statue of Hugh Hefner in the city as a tribute to the man Shuster described as the ultimate sugar daddy.
"The idea of a statue of Hugh Hefner in this area, a deeply conservative, family-rooted, religious community, just would not work," councilman Mike Sullivan said.
Shuster said representatives are visiting the town Thursday in an attempt to sweeten the deal with higher offers.