Myron Robinson of Kokomo said he's always been a big fan of the company and as an inside joke with a few friends, got the tattoo. He tweeted a picture, saying, "@netflix put me on a commercial I love you guys."
KGO-TV, San Francisco, said Netflix responded, retweeting "NO WAY! Free year for you."
A year's subscription to Netflix costs about $96, the San Francisco Chronicle said.
Reed Hastings, chief executive officer for the Los Gatos, Calif., company, also posted Robinson's story on his Facebook page.