Naama Bloom this week began HelloFlo, a subscription service for a monthly need, The Verge reported.
"No one actually enjoys the experience of buying tampons," Bloom told the tech/science/art/culture website, adding HelloFlo's packaging is discreet.
HelloFlo will ensure women have the proper supplies and they don't have to worry about running out late at night because they were caught unawares.
"For some reason, it's just something that drives me crazy," Bloom said. "First of all, the product packaging is wrong -- if you need overnight pads, you have to buy a whole box that's going to last you all year. It seems so simple to just create a multi-pack that actually makes sense."
And for those who don't think there's money in the idea, Bloom notes it's an $8 billion market in the United States.
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