Jay Laze, owner of All Around Pizza in Virginia Beach, said he was inspired to offer 15 percent off to gun-toting customers by a similar promotion at a Utah frozen yogurt shop, WTKR-TV, Norfolk, reported Tuesday.
"I thought it was a great idea and I was wondering why nobody here was doing it," Laze said. "It should be happening all around the country."
"All they have to do is show me that they're carrying a weapon or they can show me their concealed weapons permit and they can get the discount."
Laze, who openly carries a gun, said he incorporates his views into his business.
"I actually hire delivery drivers that do carry openly," he said.