facebook
twitter
rss
account
search
search
 

Pasta sauce going for $35 a jar

Feb. 10, 2013 at 3:51 PM   |   Comments

NEW YORK, Feb. 10 (UPI) -- Think gasoline is expensive at under $4 a gallon? Check out Sunday Gravy, a pasta sauce its New York City makers are peddling for $35 a 32-ounce jar.

Chef Steven Smith, who makes the sauce with his business partner Grace Clerihew, says there's a good reason their Sunday Gravy costs way more than celebrity brands like Mario Batali ($7.80), Lidia Bastianich ($6.80) or Rao's ($8): They spend 6 to 8 hours slow-braising pork shoulder and beef chuck before adding it to a plum-tomato sauce with basil, onions and garlic, mini-meatballs and sliced sausage.

"If someone doesn't know the product and isn't seeing it and tasting it, they compare it to an $8 jar like Rao's," Smith told the New York Post. "That's a tomato sauce versus braised meat and tomato."

Still, not everyone appears convinced, the Post reported Saturday.

"You're kidding me, right?!" someone posted on Facebook. "Who in their right mind would pay $35 for sauce?"

Right now, Sunday Gravy can be purchased online at www.sundaygravynyc.com. and in select New York City locations, though the Post said talks are under way to get into grocery chains such as Whole Foods.

Topics: Steven Smith
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
Notable deaths of 2014 [PHOTOS]

Notable deaths of 2014 [PHOTOS]

Most Popular
1
Booby trap covers Austrian officer in manure Booby trap covers Austrian officer in manure
2
Calf with third eye hailed as incarnation of Shiva Calf with third eye hailed as incarnation of Shiva
3
1.4 tons of contaminated cheese stolen 1.4 tons of contaminated cheese stolen
4
Australia's bustiest model weighs larger breasts Australia's bustiest model weighs larger breasts
5
KFC filet may be 'an omen' of Scottish independence KFC filet may be 'an omen' of Scottish independence
Trending News
Video
x
Feedback