The exact date of Defense Minister Jean-Yves Le Drian's visit to soldiers in Afghanistan was being kept secret for security reasons until crepe manufacturer Paysan Breton and parent company Laita posted a news release revealing the exact date of the visit and saying Le Drain would be taking the company's crepes to the troops, France24 reported Monday.
"Mr. Le Drian has chosen to give our soldiers a gift of Laita pancakes, an authentically Breton product," the news release stated.
The news release opened the company to a flood of criticism.
"Of course it's hardly a secret that a senior member of the government would visit the troops for New Year's Eve," said Francois Gere of the French Institute of Strategic Analysis. "But publicizing it in this way can only serve to heighten the risk, even if it a small one. It is also completely inappropriate for a company to align its branding with a government minister in this way."