Rocco Gailloreto, the owner of Flatlander Market in Marengo, said he noticed the image on a chip in a homemade batch he created himself, WBBM-AM, Chicago, reported Tuesday.
"Suddenly, there was this little tiny chip that had a little potato skin on it that looked like swaddling clothes, and suddenly I said, 'Oh!' And it just kind of came to me. Baby Jesus," Gailloreto said.
"You see it or you don't. People go, 'What is that?' Most people look at it and do a double take and go, 'Oh, OK. I get it,'" he said. "I don't see it as something divine. It's more abstract art, if you will."
Gailloreto said the baby Jesus chip formed the centerpiece of a nativity scene he made entirely from his homemade potato chips.