The billboard was put up by La Jolla real estate investor Marc Paskin, 62, Thursday in the Barrio Logan area of San Diego, KNSD-TV, San Diego, reported.
The billboard's massive message was gone by the weekend.
It featured a picture of Paskin's face and a note that read, "All I want for Christmas is a Latina Girlfriend," and it gave his email address.
The billboard stirred controversy in the neighborhood. Some people found it offensive. Others thought it was lighthearted and comical.
By Friday, half of the sign was removed.
Then, during the weekend, the entire message was gone, the TV station reported.
Employees who worked near the billboard told KNSD-TV they believed a group of young people may have removed the billboard's contents.