The company unveiled the new line Friday with a video that features a couple stripping nude on the streets of Stockholm, The Local.se reported.
At the end of the video, it is revealed that they are actually wearing Bjorn Borg's "Pixel Pants".
"They're a bit provocative," said one central Stockholm shop assistant. "It's typical of Bjorn Borg and the customers love it. They had another joke once on some boxer shorts saying 'Keep your balls in place.'"