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Underwear company unveils 'pixel pants'

Dec. 8, 2012 at 3:59 PM   |   Comments

STOCKHOLM, Sweden, Dec. 8 (UPI) -- Swedish underwear company Bjorn Borg turned heads with its new line of long underwear that makes the wearer appear to be nude with pixelated privates.

The company unveiled the new line Friday with a video that features a couple stripping nude on the streets of Stockholm, The Local.se reported.

At the end of the video, it is revealed that they are actually wearing Bjorn Borg's "Pixel Pants".

"They're a bit provocative," said one central Stockholm shop assistant. "It's typical of Bjorn Borg and the customers love it. They had another joke once on some boxer shorts saying 'Keep your balls in place.'"

Topics: Bjorn Borg
© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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