Jennifer Barton, a former Camden resident who now works as a communications executive in New York, said the billboard is part of her campaign to raise the profile of the city's positive points, the Philadelphia Inquirer reported Tuesday.
"Saying something nice about the city is a small, positive action that can turn into something powerful," Barton said. "I'd like to raise the visibility of the really good things that are happening there."
Barton said a website, saysomethingniceaboutcamden.org, has been set up to allow people to share positive thoughts about the city, as well as Facebook and Twitter accounts for the same purpose.
"My billboard is a personal, artistic message," Barton said. "It's thought-provoking ... and also a call to action."