facebook
twitter
rss
account
search
search
 

Dusseldorf adopts 'grinning 'D' as logo

Nov. 28, 2012 at 11:42 AM   |   Comments

DUSSELDORF, Germany, Nov. 28 (UPI) -- The mayor of Dusseldorf, Germany, has adopted the grinning emoticon symbol -- :D -- as the city's logo in an effort to make the city more "liked."

Mayor Dirk Elbers said at a meeting with business, political, educational and cultural leaders that the city is "respected but not liked," so he commissioned an advertising agency to come up with a symbol and they brought him a red :D, The Local.de reported Wednesday.

"We are partly to blame for this ourselves, as we have over-emphasized performance at the expense of human, emotional aspects," Elbers said of the city's reputation.

Frank Lotze, head of the BBDO advertising agency, said the emoticon, being referred to as "the grinning D," sums up the feelings officials want people to have when they think of the city.

"We wanted an over-arching symbol which exudes the feeling of living in the city -- the grinning D is concise and appealing. And we decided on red and white as they are the colors of the city," Lotze said.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Defectors: Kim Jong Un addicted to Swiss cheese Defectors: Kim Jong Un addicted to Swiss cheese
2
10 metal balls removed from Malaysian man's penis 10 metal balls removed from Malaysian man's penis
3
Researchers claim evidence of Russian Bigfoot Researchers claim evidence of Russian Bigfoot
4
Gamers put heads in giant breasts at Tokyo Game Show Gamers put heads in giant breasts at Tokyo Game Show
5
Prison for drug-filled football toss into prison Prison for drug-filled football toss into prison
Trending News
Video
x
Feedback