facebook
twitter
search
search

Hobbit-themed airline video popular online

Nov. 2, 2012 at 12:43 PM

AUCKLAND, New Zealand, Nov. 2 (UPI) -- An Air New Zealand safety video featuring "The Hobbit" director Peter Jackson and popular character Gollum has become popular on the Internet.

The airline said the safety video, timed to coincide with the upcoming release of the first film in the "Hobbit" trilogy, became instantly popular when it was posted on YouTube and has amassed more than 3 million views in the past three days, Sky News reported Friday.

"Passengers appreciate the light-hearted and entertaining approach we take to delivering important safety information," said Jodi Williams, the airline's head of international marketing. "It's noticeable that on an ANZ flight they sit up and take notice during the pre-flight briefing -- expectations of this part of the airline journey have certainly been heightened."

Like Us on Facebook for more stories from UPI.com  
Related UPI Stories
Latest Headlines
Top Stories
Sheriff's lieutenant to unidentified thief: 'Look at me son, I'm talking to you'
Plane nearly overturns in strong wind during Netherlands landing
Starbucks lifts ban on man who confronted drivers in spaces for disabled
Coolest pug of the summer beats the heat, snores in his pool
Semi truck jumps 166 feet at Evel Knievel Days