New York-based licensing company Classic Media, which bought the property from creator Martin Handford in 2007, lighted up the London Eye, a 442-foot-tall Ferris wheel, Thursday night in the signature red and white of Waldo -- known in Britain as Wally -- and the company said New York's Empire State Building would be lighted up Friday in the same colors, the Chicago Tribune reported Friday.
The licensing company said the search-and-find book series' 25th anniversary will also be marked this year by a Waldo category on "Jeopardy!" and an appearance at a NASCAR event next month.
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