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Study: Lingerie styles cycle 40 years

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A model walks down the catwalk during the “Fashion and Ski Festival” at the Faraya-Mzaar ski resort in Lebanon on Saturday March 4, 2005. Models from the Ukraine exhibited the latest imported lingerie and swimwear collections to a crowd of Lebanese winter sport enthusiasts. Much of the snow on the slopes has melted due to unseasonably warm weather. Such daring exhibitions would be considered unacceptable in other parts of the country where Muslim conservative traditions are followed. According to unofficial counts Lebanon’s population is 40 percent Christian and 60 percent Muslim.(UPI Photo/Norbert Schiller) 
Published: Aug. 6, 2012 at 1:32 PM

GLASGOW, Scotland, Aug. 6 (UPI) -- A Scottish bra maker said its research indicates women's lingerie fashions follow a 40-year cycle of vintage styles coming back into vogue.

The firm Ultimo said its research indicates lingerie fashions tend to return about 40 years after their popularity, with one example being the padded bras developed in the 1950s making a comeback in the 1990s, The Sun reported Monday.

The company said stockings and suspenders in the style of the 1960s became popular again in the 2000s amid a burlesque dance craze.

"Trends come around in lingerie as they do in fashion and it doesn't surprise me that it works on a 40-year cycle," Ultimo head Michelle Mone said. "It used to be that we changed our lingerie to suit fashions, but now underwear is setting the styles before outwear."

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