Women to attempt breastfeeding record

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AUCKLAND, New Zealand, Aug. 3 (UPI) -- The New Zealand-based organizers of the Big Latch On event said thousands of women across the world are expected to breast feed simultaneously.

The non-profit Woman's Health Action group said women will gather in 590 locations in 23 countries at 10:30 a.m. Friday and Saturday in an attempt to break the world record for simultaneous breast feeding, which was set by 9,826 women during the October 2010 Big Latch On event, CBS News reported Friday.

"We are well on target to break this record again this year," said Isis McKay of Women's Health Action.

The event is aimed at raising awareness of the importance of breast milk in the development of infants.