Coast Truck Centers of Troutdale said workers for Meadow Outdoor Advertising, which has a longstanding agreement with the trucking company for its billboard, "surreptitiously" came onto the property outside of business hours and put up the ad for the Bonneville Hot Springs Resort & Spa, The (Portland) Oregonian reported Tuesday.
The suit objects to the lavender coloring of the billboard, the "artistic, cursive writing" of the ad and its promotion of "such a lavish, upscale and expensive resort." The lawsuit contends the billboard is offensive to its customer base.
The billboard company declined to comment.
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