Trucking company: Spa billboard offensive

July 31, 2012 at 2:03 PM

TROUTDALE, Ore., July 31 (UPI) -- An Oregon trucking company filed a lawsuit alleging a billboard on its property for a resort and spa is offensive to its customer base.

Coast Truck Centers of Troutdale said workers for Meadow Outdoor Advertising, which has a longstanding agreement with the trucking company for its billboard, "surreptitiously" came onto the property outside of business hours and put up the ad for the Bonneville Hot Springs Resort & Spa, The (Portland) Oregonian reported Tuesday.

The suit objects to the lavender coloring of the billboard, the "artistic, cursive writing" of the ad and its promotion of "such a lavish, upscale and expensive resort." The lawsuit contends the billboard is offensive to its customer base.

The billboard company declined to comment.

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