Felicia Lundqvist, a youth leader with the Christian Democrat party in Simrishamn, took to the streets in red lipsticks and red nails, similar to the woman gripping a sausage with both hands and wrapping her lips around it in the hot dog stand's advertisement, and handed out sausages to locals, Swedish news agency TT reported Thursday.
A local council member had the advertisement removed after the municipality's gender studies expert, Britten Dehlin, labeled it sexist.
"This is a sexualized picture. A prime example of an poorly-thought through act and a traditional gender approach with the aim of drawing in customers," Dehlin said.
Lundqvist wore a sign during her hot dog distribution reading, "Felicia's hotdog stand. Suck on that gender experts!"