Brady, who taped his appearance at the Woonsocket store to help the company promote its "Unreal" brand of healthy candy, sat behind a curtain during the weekend while customers were lured to sit on the other side and prepare for a staring contest, WBZ-TV, Boston, reported Thursday.
Many customers immediately lost their concentration when the curtain was pulled back to reveal Brady as their opponent, while others gave the quarterback a harder time with the competition.
The video has been posted to YouTube.
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