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With 26.9 million fans on Facebook, Oreo is one of the most successful brands on the social media site, Adweek said. The Oreo with the rainbow motif touched off a split reaction among fans, the trade magazine said, with several saying they won't buy Oreo cookies anymore and one commenting: "I'm never eating Oreos again. This is just disgusting."
Another decided the picture called for "Unliking page and the rest of the 'kraft' family products... i will not support a company with these views."
A poster who appreciated the picture wrote, "I didn't think it was possible for me to love oreo's more than I already did!!"