Herobuilders.com, based in Oxford, released the Tanorexic Doll this week based on Krentcil, 44, who became infamous for her deep tan after appearing in court on a child endangerment charge for allegedly allowing her 6-year-old daughter to tan with her, The (Newark, N.J.) Star-Ledger reported Wednesday.
"We just typically look at media hits on stories that captivate the nation," said Emil Vicale, president of Herobuilders. "I hate to say it, but this is one of those."
Richard Krentcil, the woman's husband, said his wife did not give permission for her likeness to be used and she has not received any cash from sales of the $29.95 doll.
"I'm going to see what my lawyer says," Krentcil said. "I'm sure it will be rectified shortly."
However, legal experts said Herobuilders is likely protected under parody laws and has not used Krentcil's name on the doll's packaging or its Web site.