Josh Steeg of Hastings said he and some friends took the couch for an Easter spin through Napier as part of a scheme to attract business for his mechanical work and perhaps even the couch itself, Hawkes Bay Today reported Monday.
"Who knows, someone might see it as a great opportunity to do some advertising," Steeg said.
The couch has a 2008 Yamaha Jog motor, a stereo system and speedometer, and it pulls a refreshment trailer.
Steeg said the rig was a hit with people in the community.
"Police had a look at us but it was all good. It's only the second time I've had it out for a run. If I had a dollar for every time someone stopped us to take a photo today, I'd be rich," he said.