Frontier officials said in a Friday announcement they will no longer offer the warm chocolate chip cookies as part of their in-flight service and they will instead serve bags of Pepperidge Farms Goldfish Crackers or Barnum's Animal Crackers to passengers, the Milwaukee Journal Sentinel reported Monday.
The officials said the cookies, which were made famous by Midwest Airlines before it merged with Frontier in 2009, do not factor into purchasing decisions by customers and do not provide enough value to justify the expense.
"Frontier is the only domestic low-cost carrier offering a free perishable snack to all customers, which does not align with either the perception or financial reality of the ultra low-cost business model," senior vice president Daniel Shurz said. "Removing the complimentary cookie is another step in our continued effort to make Frontier a sustainably profitable airline."
The airline said the cookies will be offered until the inventory runs out, which is expected to happen in May.
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