The Biomen commercial, which uses real footage of Hitler with fake subtitles, was described as "disgusting" by Abraham Foxman, national director of the Anti Defamation League, Israeli broadcaster Arutz Sheva reported Monday.
"If you're not wearing women's clothes, then you also shouldn't be using women's shampoo. Here it is, a real men's shampoo, Biomen," the fake subtitles read.
"The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy," Foxman said.
"It is an insult to the memory of those who perished in the Holocaust, those who survived, and those who fought to defeat the Nazis. This video is just the latest example of the use of Holocaust imagery in some countries to sell commercial products, which has contributed to the trivialization of and desensitization to the unparalleled horrors of the Holocaust. There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services."
Biomen company officials have refused to pull the TV ad, Arutz Sheva said.