The Vegas chapter of Best Buddies created the scene at the Town Square shopping center in which kids and adults danced and generally rocked out LMFAO's "Party Rock Anthem" as a way of generating some publicity and enthusiasm for their program.
"We used to do a walk, but there are so many walks that we wanted to do something different," Nevada Best Buddies director Jason Smith told the Las Vegas Sun. "Flash mobs are all about creating a scene and what we wanted to do is reach outside of our sphere of supporters and get people who wouldn't normally come to an event like this."
Best Buddies pairs college and high school students with kids who have developmental disabilities and lack the social contact they need with other people their age. "People with disabilities really need that friendship," Smith said. "A lot of times, they are segregated."
Best Buddies must have been doing something right before the mob took over Town Square. The program has about 4,000 participants in the Las Vegas area, the Sun said.