City rejects 'WTF' campaign

FRUITA, Colo., Feb. 29 (UPI) -- Officials in a Colorado town said they won't be giving official approval to a marketing campaign using the initials "WTF."

Clink Kinney, city manager of Fruita, said the city decided not to incorporate the initials -- which stand for "Welcome to Fruita" as well as a popular text messaging and online chatting abbreviation for a profane phrase -- after asking for opinions from the public, USA Today reported Wednesday.

Officials considered the campaign after a local couple printed out 2,000 "WTF" decals and distributed them to local businesses and residents. Kinney said the decals may have proven popular, but many residents said they did not want the initials representing their town.

"The hard part is, the people you represent and the people you market to don't always agree," Kinney said.

Kinney said local businesses are still free to use the initials for marketing, but the campaign will not be getting a stamp of approval from the city.