facebook
twitter
rss
account
search
search
 

Jeremy Lin ice cream gets quick makeover

Feb. 26, 2012 at 7:49 PM   |   Comments

| License Photo
CAMBRIDGE, Mass., Feb. 26 (UPI) -- Ben & Jerry's made an ethnic faux pas with its limited-edition Jeremy Lin-inspired frozen yogurt at its Harvard Square shop in Cambridge, Mass.

The flavor the ice cream company created for Lin, a Harvard graduate and a rookie sensation for the New York Knicks, dubbed "Taste the Lin-Sanity," featured fortune cookie pieces, which were quickly replaced by waffle pieces, The Boston Globe reported.

"There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive," Ryan Midden, Ben & Jerry's general manager for Boston and Cambridge, said Friday.

Another problem, he said, was the fortune cookies got soggy too quickly.

The Harvard Square store will continue to sell the flavor through the end of Harvard's basketball season, Midden said.

"We are very excited to celebrate the Harvard basketball program, as well as a local celebrity with our limited-time batch,'' Midden said.

Topics: Jeremy Lin
© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
1
Gamers 'prank' each other by calling in real life SWAT team, webcam captures fallout
2
Welsh man sets house on fire while trying to kill spider
3
Georgia fourth grader suspended after bringing Nerf gun to school
4
Dreamworks Dad is back with video game-inspired 'Action Movie Kid - Volume 2'
Trending News
Video
x
Feedback