The downtown event gave men the chance to express their feelings with a microphone before an assembled crowd and even offered instructions on the best way to hug their lovers, CBS News reported Monday.
Rieko Nishiguchi, whose husband was among those making a public display of affection, said her husband is unusually affectionate for a Japanese man.
"My mother and father were the exact opposite of us. We had a very formal household, so it was impossible to ever say, 'I love you,'" Nishiguchi says. "Japanese are shy. We like to think that love needs no words, that's it's automatically understood. But love needs to be stated."