Company HIS Hair, or Hair-Ink-Skin, based in Birmingham, said it is opening facilities across England to allow men who have lost their hair to give the appearance of hair growing back using a tattooing technique applying different shades of pigment to the scalp to emulate the look of a buzz cut, The Sun reported Friday.
Founder Ian Watson said he developed alopecia and lost all of his hair in his mid-20s. He said the idea for the procedure came to him when he had his sister-in-law, Ranbir Rai-Watson, use a fine pen to draw dots on his scalp.
Celebrity stylist Adee said he became one of the firm's first clients.
"I was 24 when I started losing my hair. I got behind this product because I know it looks good," he said. "Going bald didn't particularly bother me but there are guys out there who are literally suicidal about it."