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Thirty-seven percent of U.S. adults said the Super Bowl is the best major sporting event, followed by 9 percent who favored Major League Baseball's World Series and 7 percent who favored the NCAA March Madness (basketball) Championship.
Fifty-six percent of U.S. adults said they plan to watch the Super Bowl this year -- 67 percent of men and 46 percent of women.
Of those who said they plan to watch the Super Bowl, 47 percent said they will watch because they love the NFL, 37 percent said they will watch the game primarily for the commercials and 33 percent said they will watch because it's fun to go to a Super Bowl party.
This survey was conducted online by Harris Interactive from Jan. 9-11. The survey is not based on a probability sample and therefore, no estimate of theoretical sampling error could be calculated, Harris said.