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Bank's wurst ad rankles anti-meat crowd

Jan. 16, 2012 at 2:30 PM   |   Comments

BERLIN, Jan. 16 (UPI) -- A German bank has incurred the wrath of animal rights activists for an ad featuring NBA player Dirk Nowitzki eating a slice of sausage.

Activists took to Facebook to slam the ad by ING DiBa bank, which features the Dallas Mavericks player walking into a folksy German sausage shop and eating a slice of wurst, saying "it'll make you big and strong," The Local reported Monday.

"The Nowitzki advertisement represents violence against animals," one poster wrote on the bank's Facebook page. "Even worse, meat is portrayed as a savior or something that can make you stronger, where studies say something completely different."

The bank posted a message to Facebook saying the ad "has nothing to do, in any way, with advertising for meat or wurst."

"The idea behind the spot is to tell small stories that describe life," the post read.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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