Broadcaster BNN-TV sparked a flurry of online controversy when it released a teaser trailer for Wednesday's episode of "Guinea Pigs" indicating hosts Dennis Storm and Valerio Zeno would be sampling one another's flesh after having pieces surgically removed and prepared by a chef, DutchNews.nl reported.
However, the network revealed Wednesday the events of the episode were a hoax designed to raise awareness of a shortage of organ donors, a British tabloid, The Sun, reported.
The network performed a similar stunt in 2007 when it announced a program would feature contestants competing for donated kidneys. Officials said that program also was a hoax to draw attention to organ donor shortages.
Celebrity Families of 2014 [PHOTOS]