facebook
twitter
rss
account
search
search
 

'Essex' inspires British undie sales

Nov. 1, 2011 at 3:30 AM   |   Comments

LONDON, Nov. 1 (UPI) -- British fashion retailers are crediting ITV2 series "The Only Way is Essex" for rising sales of sexy lingerie.

The Peacocks clothing chain said the reality TV program is inspiring girls to wear the typically night-time underwear during the day and sales spike with every episode of "Essex," The Sun reported Monday.

The chain said lingerie sales at its stores across Britain are up 73 percent over the same time in 2010.

"The 'If you've got it flaunt it' generation is officially upon us, with customers becoming more adventurous than ever," Peacocks marketing director Lisa Bond said.

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Man with Bentley face tattoo convicted of ID theft Man with Bentley face tattoo convicted of ID theft
2
Man stabs machete-wielding nephew in pork chop argument Man stabs machete-wielding nephew in pork chop argument
3
Police: Suspect said meth is her right as a Wiccan Police: Suspect said meth is her right as a Wiccan
4
'Stay of execution' for bird living in store 'Stay of execution' for bird living in store
5
'Dorothy' app controls phone features with heel clicks 'Dorothy' app controls phone features with heel clicks
Trending News
Around the Web
x
Feedback