facebook
twitter
rss
account
search
search
 

'Essex' inspires British undie sales

Nov. 1, 2011 at 3:30 AM   |   Comments

LONDON, Nov. 1 (UPI) -- British fashion retailers are crediting ITV2 series "The Only Way is Essex" for rising sales of sexy lingerie.

The Peacocks clothing chain said the reality TV program is inspiring girls to wear the typically night-time underwear during the day and sales spike with every episode of "Essex," The Sun reported Monday.

The chain said lingerie sales at its stores across Britain are up 73 percent over the same time in 2010.

"The 'If you've got it flaunt it' generation is officially upon us, with customers becoming more adventurous than ever," Peacocks marketing director Lisa Bond said.

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Police: Woman said Jesus would pay her bill Police: Woman said Jesus would pay her bill
2
'Zombie-proof' cabin being sold online 'Zombie-proof' cabin being sold online
3
Watch: Robber bugs clerk, gets sprayed with Raid Watch: Robber bugs clerk, gets sprayed with Raid
4
Video: Tick, moth removed from inside man's ear Video: Tick, moth removed from inside man's ear
5
Video: Chewbacca breaks up superhero fight Video: Chewbacca breaks up superhero fight
Trending News
Around the Web
x
Feedback