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"There's no better way to celebrate the 40th Balloon Fiesta than breaking a world record on our opening day," said John Sena, president of the board for the Albuquerque Balloon Fiesta. "It was a beautiful day and a signature moment for the world's premier balloon event."
The current record is held by the 12th Lorraine World Air Balloon Festival in Chambley-Bussieres, France, which launched 343 balloons earlier this year.
The Albuquerque International Balloon Fiesta, the largest gathering of balloons and balloonists in the world, held the record in 2000 by launching 329 balloons in 1 hour.