The prize offered by CIHT-FM, a hip hop radio station that goes by the moniker Hot 89.9, is worth at least $35,000, the Canadian Broadcasting Corp. reported Wednesday.
One expert on infertility, Jan Silverman, says the contest highlights the issue of couples not being able to afford fertility treatments but has reservations about way the station is going about it.
"I certainly dislike the commodification of babies, turning babies into products," Silverman said.
"However, I am pleased that it brings attention to the plight, to the expense that infertile couples that require IVF must go through to have a baby."
Five finalists will be culled from those who enter the contest and tell their personal stories on air. Listeners will then vote online before a panel of judges selects the winner, the CBC said.