Playboy Playmate of the Year Jayde Nicole poses for a photograph prior to serving veggie hot dogs as part of an event put on by People for the Ethical Treatment of Animals (PETA) to call out against National Hot Dog Month, on Capitol Hill in Washington on July 15, 2009. UPI/Kevin Dietsch | License Photo
"As soon as we heard that the.xxx domain was becoming available, we thought that would be triple extra effective in helping us bring our important issues of animal rights and eating a vegan diet to a greater number of people," Rajt said.
PETA, based in Norfolk, is against using animals for food, clothing, medical and scientific testing and entertainment.
Rajt said PETA has long used nudity for its shock value. It has run ads with unclothed actresses saying they would rather have no clothes at all than wear fur, and has even held nude protests in cities including Brattleboro, Vt.
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