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'Back to the Future' Nikes to be auctioned

Sept. 9, 2011 at 1:12 PM   |   Comments

BEAVERTON, Ore., Sept. 9 (UPI) -- Oregon shoe company Nike said it will auction 1,500 pairs of a shoe made famous by "Back to the Future Part II" to benefit The Michael J. Fox Foundation.

The company said the 2011 Nike Mag shoes, which are based on the shoes Michael J. Fox donned as Marty McFly in the 1989 film when he traveled through time to 2015, will be sold on eBay at nikemag.eBay.com.

"We wanted to translate the excitement people have for the 'greatest shoe never made' and for 'Back to the Future' into positive action," Nike Chief Executive Officer Mark Parker said. "But the long-term objective is to raise awareness so the foundation can achieve their goal of eradicating Parkinson's disease."

Fox said he was excited by the project.

"This project is exciting to me because it brings together three very passionate audiences: the Parkinson's community, sneakerheads and 'Back to the Future' fans," the actor said. "With their support we can accelerate our objective of finding a cure for Parkinson's."

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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