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"It's just like product placement," Bronstein said.
"We are not against honoring those who died on 9/11, but we are arguing the word heaven should not be used. It has religious connotations," he said.
Bronstein said the group is prepared to sue to have the name changed.
"It's a whole conspiracy trying [to] prove we are a Christian nation and imprinting our culture and our vocabulary," he said.