BUFFALO, N.Y., April 17 (UPI) -- Buffalo, N.Y.'s storied Broadway Market saw a crowd for its third-annual Peep-eating contest, held in honor of Easter.
The east side market was bustling Saturday as contestants in four age groups ate as many marshmallow chicks as they could in one minute, The Buffalo News said Saturday.
The cult-classic candy is a marshmallow formed to look like a baby chicken, and covered in granulated sugar.
In the adult event, 12 contestants were reduced to a three-way tie breaker. 34-year-old Eli Mayer, a local firefighter, clinched victory.
The traditional Polish market offered gift certificates to all the winners, as well as Easter Baskets filled with other goods -- including Peeps.
Elsewhere, market goers bought butter lambs (just what it sounds like) and a traditional Polish bread called Placek eaten at Easter time.