facebook
twitter
rss
account
search
search
 

Sears sues over 'Die Hard' sex spray

April 15, 2011 at 2:22 PM   |   Comments

CHICAGO, April 15 (UPI) -- Sears Roebuck and Co. filed a lawsuit in Chicago against the makers of a "sexual enhancement spray" for using its Diehard trademark.

The U.S. District Court lawsuit, which Sears filed along with subsidiary KCD, accuses Rockhard Laboratories LLC of trademark infringement and deceptive trade practices, the Chicago Sun-Times reported Friday.

KCD is the owner of the Diehard brand, which includes car batteries, auto parks, hats and boots sold at Sears.

The suit states Rockhard Laboratories has been using the brand name "Die Hard" for a "numbing agent for male genitalia" since 2010.

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Police: Woman said Jesus would pay her bill Police: Woman said Jesus would pay her bill
2
'Ghost' caught on camera at medical center 'Ghost' caught on camera at medical center
3
Police help burglary caller with math homework Police help burglary caller with math homework
4
'Zombie-proof' cabin being sold online 'Zombie-proof' cabin being sold online
5
Watch: Robber bugs clerk, gets sprayed with Raid Watch: Robber bugs clerk, gets sprayed with Raid
Trending News
Around the Web
x
Feedback