Steve Presser, owner of the Big Fun toy store in Cleveland, said he increased his fake mustache selection from about a dozen to about five dozen after Justin Bieber's March 5 Twitter announcement about growing out his mustache and Miley Cyrus' fake mustache during a March 3 appearance on "Late Night with Jimmy Fallon," The Cleveland Plain Dealer reported Monday.
"Mustaches have become a symbol of levity. People, both male and female, put on a mustache and transform themselves into something else. It's a disguise, so they can act differently. They can be an evil villain or dapper gentleman," Presser said.