Web site goal: Avoid dress duplication

April 3, 2011 at 12:21 PM
| License Photo

NEW YORK, April 3 (UPI) -- A New York-based Web site called Fashism.com says it wants to avoid a teen girl's nightmare -- wearing the same prom dress as someone else.

The site lets users post images of their gowns in its "Got Dibs" section, where it merges with the users' high school networks on Facebook to make sure no two classmates show up at prom in the same outfit, The Boston Herald reported.

"I remembered when I was a junior at prom, a girl showed up in the same dress. I was absolutely mortified," said Ashley Granata, 29, co-founder of the site. "We've had hundreds of prom submissions so far."

Some area students said they already post their dress selection on Facebook to avoid duplication.

"Prom now has become a really big event in these girls' lives. Next to their wedding, their prom is the biggest dress-up event of their life," said Heather Siegel, co-owner of The Ultimate Woman's Apparel in Peabody. "They want to look their best, show their individuality."

King Philip High School sophomore Courtney Halen, 17, said she went to The Ultimate shop well prepared. She carried printouts of dresses classmates had "claimed."

"It's embarrassing, you don't want the same one," Halen said.

Like Us on Facebook for more stories from UPI.com  
Latest Headlines
Top Stories
Hammerhead shark bumps boat motor off Florida coast
Tourist's Brooklyn Bridge climb selfie sparks security questions
Vlogger shoots iPhones to determine bullet-stopping capabilities
74.8-inch Illinois cow posthumously named tallest ever by Guinness
British festival launches egg 21.7 miles toward space